Golriz

San Diego based

I’m a Product Designer with 10 years experience researching, building and scaling digital products across B2C + B2B.

I work across teams to solve high-impact design challenges — Most recently, at Morning Consult, I shaped end-to-end SaaS experiences for enterprise insights teams tracking consumer sentiment, scaling products from free beta to revenue. Before that, I designed the consumer experience across the U.S. News health vertical, including Best Hospitals, helping thousands of monthly visitors make important healthcare decisions.

Selected Work

Consumer Insights Tool

Scaling a Free Beta to $1M+ Revenue Post Launch

User Interviews

Prototyping, UX/UI

IA

Taxonomy

Platform Overhaul

Overhauling a SaaS Platform to Support a New Subscription Model and Drive Growth

UX Strategy

Platform Architecture

Cross-functional Alignment

Prototyping

Sales Enablement Tool

Building a Sales Enablement Tool to Surface Survey Data and Help Win Deals

Problem Definition

New Feature

Quick Ship

Stakeholder Buy-in

References

Golriz’s craft is exceptional. She produces polished, high-fidelity designs that are grounded in user needs … Her work showcases not just her executional excellence, but her ability to take abstract ideas and turn them into clear, inspiring visual direction.

Katie S

•

Head of UX

Golriz’s craft is exceptional. She produces polished, high-fidelity designs that are grounded in user needs … Her work showcases not just her executional excellence, but her ability to take abstract ideas and turn them into clear, inspiring visual direction.

Katie S

•

Head of UX

Golriz brings a holistic mindset to her work, always thinking beyond the immediate task to consider how each design decision fits into the larger experience … She brings thoughtful input, knows when to push back, and helps move projects forward with clarity and purpose.

Silpa N

•

Senior Product Manager

Golriz brings a holistic mindset to her work, always thinking beyond the immediate task to consider how each design decision fits into the larger experience … She brings thoughtful input, knows when to push back, and helps move projects forward with clarity and purpose.

Silpa N

•

Senior Product Manager

Working with Golriz was one of the most productive and enjoyable partnerships of my career. As a senior product engineer building for the web platform, I found that she delivered not just high-quality designs, but designs grounded in a clear understanding of how we actually build products.

Lucas E

•

Senior Software Engineer

Working with Golriz was one of the most productive and enjoyable partnerships of my career. As a senior product engineer building for the web platform, I found that she delivered not just high-quality designs, but designs grounded in a clear understanding of how we actually build products.

Lucas E

•

Senior Software Engineer

Beyond her craft, Golriz brings unmatched empathy to her work. She’s an exceptional collaborator, the ideal design thought-partner, and great at articulating her design decisions.

Gabriela T

•

Senior Product Manager

Beyond her craft, Golriz brings unmatched empathy to her work. She’s an exceptional collaborator, the ideal design thought-partner, and great at articulating her design decisions.

Gabriela T

•

Senior Product Manager

Experience

Senior Product Designer

•

Morning Consult

3 years

|

2022-2025

Senior Product Designer

•

Morning Consult

3 years

|

2022-2025

Senior Product Designer

•

U.S. News

2 years

|

2020-2022

Product Designer

•

U.S. News

4 years

|

2011-2016

Graphic Designer

•

BSUR + Freelance

3 years

|

2008-2011

Education

BFA Graphic Design

James Madison University

James Madison University

|

2004–2007

Get in Touch

Get in Touch

LinkedIn