San Diego, CA
14:50 PST
Golriz Asgari
I'm a Product Designer with 10+ years experience designing human-centered solutions for SaaS and digital consumer products.
Designing end-to-end across the entire product lifecycle to help shape and ship products that drive user adoption and business growth.
selected work
Global Navigation
I overhauled the site architecture and global navigation to reflect the SaaS platform's shift from feature-based pricing to full suite access, increasing usage of key features and reducing onboarding friction.
Design Overhaul
Lead Designer
DETAILS
Survey Data Library
I identified the need for and designed a centralized survey metadata resource that enabled sales teams to answer prospect questions instantly, helping win deals and reducing reliance on scattered documentation.
New Feature
Lead Designer
DETAILS
Audience Insights Tool
I drove design for the audience profiling feature from beta to launch, restructuring the information architecture and user experience which lead to an increase in usage and reactivation dormant users.
Beta to GA Launch
Lead Designer
DETAILS
U.S. News Best Healthcare Rankings
I led design for U.S. News healthcare rankings products, driving strategic improvements that increased lead gen conversions, ad revenue, and badge license sales.
Redesign + Optimization
Lead Designer
DETAILS
professional recommendations
I've been fortunate to work with talented colleagues throughout my professional life. Here’s what some of them have shared about working with me.
Golriz’s craft is exceptional. She produces polished, high-fidelity designs that are grounded in user needs; she integrates stakeholder and engineering feedback seamlessly, and enables smooth handoff and implementation. Her work showcases not just her executional excellence, but her ability to take abstract ideas and turn them into clear, inspiring visual direction.
Katie S. | Head of UX @ Morning Consult
Golriz brings a holistic mindset to her work, always thinking beyond the immediate task to consider how each design decision fits into the larger experience … I really value how she contributes in team discussions. She brings thoughtful input, knows when to push back, and helps move projects forward with clarity and purpose.
Silpa N. | Senior Product Manager @ Morning Consult
Golriz’s design work is exceptionally thorough: the kind where you'd come to her with a question about edge cases or user flows, and she’d already thought through it from multiple angles, catching details most people wouldn’t see … Beyond her craft, Golriz brings unmatched empathy to her work. She’s an exceptional collaborator, the ideal design thought-partner, and great at articulating her design decisions.
Gabriela T. | Senior Product Manager @ Morning Consult
Experience
Senior Product Designer @ Morning Consult
3 years | 2022-2025
Senior Product Designer @ U.S. News
2 years | 2020-2022
Product Designer @ U.S. News
4 years | 2011-2016
Graphic Designer @ BSUR + Freelance
3 years | 2008-2011
Education
B.A. Graphic Design / James Madison University
2003-2007